TRANSFORM CHANGE MANAGEMENT
Marketers are experts at engaging customers. Now, it's time for marketers to apply those same talents to lead internal employee change for marketing transformations. Help your team adopt and sustain transformations using Dina Shapiro’s innovative Change Mangement for Marketers (CMfM) approach.
70% OF TRANSFORMATIONS FAIL...
Over half of marketers are dissatisfied with the impact of change management
Over half of marketers say there is poor leadership for change management
87% of marketers say that marketing transformations without change management are likely to fail
BUT YOU CAN BE A SUCCESS STORY
Use your marketing talents to lead internal change
Apply data-driven insights to guide teams
Help employees adopt changes with empathy and clarity
THE ESSENTIAL PLAYBOOK FOR LEADING CHANGE – STRATEGICALLY AND SUCCESSFULLY
Discover how to turn uncertainty into opportunity. Lead internal transformations with confidence.
Dina Shapiro’s book, Change Management for Marketers: Internal Transformations Made Easy, is a practical guide for marketers to drive organizational change effectively.
What You'll Gain:
Actionable Frameworks: Step-by-step strategies to align change efforts with your business goals
Empathy-Driven Insights: Tools to manage the human side of change
Real-World Case Studies: Proven lessons from Fortune 500 companies
Practical Tools: Templates, checklists, and frameworks to simplify the process
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PROVEN. TRUSTED. RECOMMENDED
"Dina Shapiro’s book hits the mark with its persuasive storytelling and practical tools. A must-read for marketers driving change."
– Felicia A. Foster, Marketing Consultant
"This book simplifies complex change processes with clear examples and actionable steps. Highly recommended for marketing leaders."
– Nicole Ferry, Partner, Sullivan
BEYOND THE BOOK: A TRAILBLAZER IN MARKETING TRANSFORMATION
Read the Book: Learn how to lead marketing transformations with confidence. Order Change Management for Marketers: Internal Transformations Made Easy.
View LinkedIn Video Courses: View Dina’s concise, actionable course, How Marketers Can Lead Change Management for Marketing Transformations and even more relevant marketing topics.
Consult with Dina: Explore how Yorkville Consulting can help your organization implement change management for marketers (CMfM).