We curate each project team from a trusted network of change and marketing experts — no one-size-fits-all models, no recycled frameworks.
Every engagement is customized to your goals, culture, and complexity.
We fuse deep expertise in change management and marketing to design employee-centered strategies that are insight-driven and built for real adoption. From persona development to messaging to rollout, we craft experiences that move people and deliver results that last.
Every consultant we bring in leads with empathy, collaboration, and clarity, so change happens with your people, not to them.
Meet the Mind Behind the Method
Dina Shapiro is an award-winning change management consultant, speaker, trainer, and author who brings deep expertise in both marketing and transformation leadership. She’s led internal change for Fortune 500 organizations like Citi, Alcoa, Google, Disney, ExxonMobil, Deloitte, PwC, Pfizer, and Sony, combining analytical precision with creative vision to turn complex change into measurable impact. Dina builds lasting client partnerships through empathy, clarity, and collaboration. She’s also the author of the book Change Management for Marketers, and an adjunct professor at NYU, where she teaches future leaders to bridge strategy and storytelling.
Bottom line? She knows how to move people from awareness through adoption.
Keep Learning. Keep Leading.
Woman-Owned. WBENC-Certified. Built to Lead.
Yorkville Consulting is proud to be a WBENC-Certified Women’s Business Enterprise since 2014.