Yorkville Consulting partners with large enterprises and global consulting organizations to support complex change, strengthen alignment, and enable adoption. The practice blends human‑centered change with marketing‑informed behavior insight to translate strategy into clear communication and practical ways of working.
- Human‑centered change. Work is shaped around how people understand and adopt, so change feels supportive rather than disruptive.
- Behavior insight informed by marketing. Strategy becomes communication and experiences that influence understanding and action.
- Clarity and practical structure. Leaders receive narratives, tools, and guidance that reduce friction and help teams move forward.
- Tailored to context. Every engagement reflects the organization’s goals, culture, and complexity rather than one‑size‑fits‑all methods.
- Capability building that enables adoption. Training, workshops, and online learning experiences strengthen readiness and help people apply new ways of working.
Dina Shapiro works in change management, designing change with empathy so people get through it with less pain, in less time, and with better outcomes. Her distinct value comes from a foundation in marketing—where she learned how to build trust, communicate clearly, and influence behavior—and a 360° perspective built across consulting, client‑side leadership, agency work, and academia. This combination helps her understand change from multiple stakeholder viewpoints and create approaches that feel human, clear, and workable.
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