An effective brand positioning captures what your brand stands for, differentiates from competition, drives acquisition and retention, and builds your business long-term. Your positioning is the first thing you want your stakeholders to think about, and emotionally connect to, when they engage with your brand.
Are you well positioned to compete and grow? Do you need a little fine-tuning or possibly a radical change in your brand positioning? Use these 6 criteria and scorecard below to see how your brand positioning measures up.