A BETTER WAY TO INTEGRATE

Integrate_Marketing_Yorkville-Consulting-CoverIt used to be much simpler. Integration was just tactical coordination, focused on outbound communication to create one brand look and feel. This responsibility used to be owned by the marketing team only. However, today, it is everyone’s responsibility. Today’s definition of integrated marketing involves more than the traditional customer marketing channels. Now, it’s a strategic business process that ensures all the brand’s efforts work together as a unified force. It takes four types of integration, working together, to be a world-class marketer.