LEADERSHIP

about-us-image

Dina Shapiro founded Yorkville Consulting to provide world-class marketing training to help clients grow their brands, build high-performing marketing teams, and engage employees. Dina’s career has involved working almost equally for Fortune 125 companies such as Citi and Alcoa, and top global agencies such as BBDO and JWT.

Her 25+ years experience ranges across industries such as financial services, retail, consumer packaged goods, sports, travel and tourism, and more. She is well-versed in both consumer and business-to-business marketing. Dina brings a curiosity and fresh perspective to her clients’ businesses to bring them out of their everyday and open them up to new and relevant insights and connections.

 

A member of the ANA and NYU faculties, Dina is uniquely qualified as both an enthusiastic instructor and respected subject-matter expert. She has received most of the top industry awards, including two Gold Effies, a Cannes Lion, and an Honorary Webby. She judged the Effies twice. Dina holds an MBA from Boston University and a BA in Economics from George Washington University.

Dina’s professional affiliations include the ANA, WPEO, WBENC, ATD and NYU.

VALUES

Simple works.

Our ability to simplify complexities demonstrates a true and deep understanding of the subject.

Trust your informed intuition.

Our insight is inspired by the combination of research + experience + our inner voice.

Pragmatism trumps drama.

Our recommendations solve our clients’ problems, are actionable in the short-term, and aligned with clients’ long-term goals.

Speak the truth.

In the right time and place.

Honor thy brands.

Both Yorkville Consulting and our clients’ brands.